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Articles for CEOs

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Know Your Business - Ask Your Employees
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Know Your Business – Ask Your Employees

Know Your Business – Ask Your Employees Every business is hiding powerful, success-building, information “in plain sight.” It’s right there and it’s a sure path to more sales, profits and

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Strategy Before Branding - Please!
Articles

Strategy Before Branding – Please!

Strategy Before Branding – Please! OK, I have a problem with branding. Not to say I don’t encourage beautiful, consistent messaging. Super important. Yes. Cart, Horse? But let’s get the

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What should a New CEO focus on
Articles

What should a New CEO focus on?

What should a New CEO focus on?  Most first-time CEOs of small to midsize companies struggle.  They typically receive no training and their predecessor may not have been a great

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