Aim For What You Aim For: It’s the process that matters!

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Video transcript:

hey everybody brian at ceo mastery where we help successful entrepreneurs go from hands-on to hands-off more growth more profit less stress more happy times at the golf course whatever turns you on um people sometimes ask me hey um should i maybe aim for the stars with my business my my projections my annual plan should i aim for the stars and then hey if i hit the moon you know not bad and you know my answer is aim for whatever you’re going to aim for aim for what you think is realistic and ambitious and a stretch and all that but it’s not about um it’s not about managing our emotions it’s not about managing our emotions in other words what we’re saying when we when we ask well should i aim for the stars but if i don’t make it then i hit the moon then i feel okay it doesn’t matter what you hit it’s the process that matters because we can’t control anything beyond what we do and even that is pretty hard right so why would we get all invested emotionally in what we can’t control a great metaphor is an archer an archer trains and practices and strengthens and take deep breaths and calms himself or herself great and then they pull back the bow and at some point release at that point they have no more control over that arrow you know a bird could fly by and get hit i hope not um a wind could come and blow i mean who knows they could just be off the mark they just missed hey it happens are they going to get all bet out of shape and break you know reach into their quiver and break arrows no no why because they can’t control it once it’s released they cannot control it but what an archer can do is apply themselves to the practice of archery the physical fitness and mental fitness of archery that’s all we can do we can just do our best and then let her fly because doing our best is what makes a happy life it’s living a virtuous life borrowing from the stoics it’s how we proceed the stoics have four cardinal virtues they are courage justice temperance and wisdom uh you may want to think about those uh i’ll say them again in different order actually i’m going to start with wisdom justice courage temperance and the idea is if we live those values if we use them as a framework you know i love frameworks we use them as a framework to guide our lives our actions then as best we can living within those um those values

we do the best we can and if we reach our goal you know great if we don’t reach our goal hey so what it happens john wooden was big on this at ucla when he had all those a decade of championships he always said to his uh his boys his players you know be invested in being the best that you can be and whether we win or lose you know the emotion should be fall within a pretty small range kind of happy kind of sad or yeah kind of sad taking note and that’s a very stoic thing to do it’s like okay didn’t work out great now gives me an opportunity to try again to practice harder to work on some other things so anyway it’s not about aiming for the stars and then hitting the moon and then you don’t feel so bad it’s about being your best doing your best and then letting it fly and whatever happens happens uh it may not be you know preferable but hey it happens that’s not what we’re gonna get our happiness caught up in and as a leader setting up our annual plan setting ambitious goals all of that is very very doable and encouraged and then do the best you can so i hope i hope this helps by the way there’s a little expression i guess i’m i’m messing it up but you know it’s invest 95 in the process and 5 in the outcome that’s a much shorter way to say what i just said all right i hope it helps and uh onward

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