Articles for CEOs


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Goals that Motivate

I recently talked about goal setting with the CEO of a successful, 3-year-old, 150-employee, start up.   He’s great at setting high-level goals and cascading them

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Processes Need Passion

I applaud what McDonald’s did from the start; create extraordinary results from ordinary people through the repeatable system. In fact it’s the basis for Pillar

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Growth Traps in a Downturn

For venture-backed companies, growth is usually the top priority.  In good times, when investors are bullish, losing money to grow sales is a viable strategy.

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Never Deceive Yourself

“Human beings seem to have an almost unlimited capacity to deceive themselves”. — R.D Laing https://www.linkedin.com/feed/update/urn:li:activity:6900034329989496832

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The Tipping Point

The theory behind The Tipping Point is understanding when cultural movements, products and services “tip” and go viral. Nike wasn’t the first sneaker company. The iPhone was

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5 Powers of A Sage

In order to achieve your highest potential you must harness the 5 powers of a sage according to Shirzad Chamine in the book ‘Positive Intelligence’:

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Always A New Opportunity

“Business opportunities are like buses, there’s always another one coming.” – Richard Branson  No matter how many times you have failed and no matter how

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See Around Corners

In the book “The Leadership Secrets of Colin Powell,” Secretary Powell recommends that in picking people we “Look for intelligence and judgment and, most critically,

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Stay In Your Lane

Today I’m in Palm Springs, staying at a friend’s house and enjoying the beautiful weather and scenery.   I met with a local client this afternoon

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What Are KPIs and Why Bother?

This is the first in a multipart series about Key Performance Indicators, called KPIs that are an absolute must-have in every leader’s toolkit.  KPIs are

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NO Is Your Friend

The 20th century French philosopher, Albert Camus, famously said “Life is the sum of all our choices.” How true! Our choices do matter… what profession

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Ban All Meetings!

Let’s ban meetings! No good comes from them, at all … ! Well, actually, let’s ban all BAD meetings. Meetings that start late, go on

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When Revenue Is Bad

Let’s talk about revenue and how it can be a false god.  In a business, revenue is NOT the goal. Profit and, frankly, happiness is

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Focus On What Matters

So much of success in business relies on focus and concentration.  It’s why our Big6 business operating system for successful entrepreneurs is based on the framework

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Sales: Execution is Key

Video transcript: hi this is brian at ceo mastery where we help ceos and entrepreneurs business owners get out of the middle of their business

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